Public awareness: Burden

Your contribution can end child labour.

Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Photographer: Avadhut Hembade
Released: November 2007

Good idea. Tell the point directly.

3M: For frequent use

Advertising Agency: BUTTER., Düsseldorf, Germany
Creative Directors: Matthias Eickmeyer, Michael Preuss
Art Director: Nadine Schlichte
Copywriters: Julia Kaminski, Stefan Mattes
Photographer: Franklin Berger
Production: Tim Erlmann (BUTTER.), Spree-Produktion
Released: December 2008

cool~i want it :)

Nestlé - Kit Kat bench - 2005

LESS ORIGINAL :
Nestlé - Kit Kat “have a break” bench - 12/2008
Source : Adsoftheworld
Agency : JWT London (United Kingdom)

Oh...i want to eat...

Dead for good

THE ORIGINAL ?
Ariel Detergent - 2000
Claim : “Remove all germs, bacteria…”
Source : Cannes Archive Online,

Agency : Saatchi & Saatchi (Spain

)

LESS ORIGINAL
Dettol “Sterilize superly” - 2006
Source : Adsoftheworld,

Agency : Assyria Advertising, Beijing (China)

Advertising Agency: CIACOMUNICACION, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
Photographer: Josep Maria Roca
Published: June 2008

The saint b mp3 player

Size and weight 
Height: 75 mm 
Width: 52 mm 
Depth: 9 mm 
Weight: 82 g 

Capacity 
Built-in memory capacity: 1 GB MB 
Built-in memory type: NAND Flash 
USB flash drive 
Stores data via USB flash drive 

Display 
4Line OLED yellow 

Audio 
Frequency response: 20Hz to 20,000Hz
Headphone Output Power: 14mW 
(16 ohms) at Max. Volume 
Signal/Noise Ratio: 90dB 

File support 
File type: MPEG 1/2/2.5 Layer 3, WMA, ASF, OGG 
MP3 bit rates: 8-320 kbps and VBR 
WMA bit rates: 5-192 kbps 
Tag: ID3 V1 Tag, ID3 V2 2.0, ID3 V2 3.0, ID3 V2 4.0

Don’t go rushing out of church to buy one of these yet –  it’s a prototype for an mp3 player produced by Moscow-based Man Works Design studio.  If they do go into production, we’re thinking these cross-shaped music players will be REALLY popular here in Rome.