CHanel:How To Lose Weight?

“Fashion is the healthiest motivation for losing weight.”

Agree? Disagree? (you have to admit, the Chanel photoshopping is magic!) 

It’s not the latest news flooding the Internet bytes waves, but it’s simply irresistible! Karl Lagerfeld’s wisdom is something we should hang on to. 

For those of us (aren’t we many?) who have ever tried shading some pounds but didn’t have the right motivation, the Kaiser is lending us a helping phrase. 

Ahhhh!!!!Many clothes are size 0 or ‘extra small’ and many women can never reach those sizes, no matter how much exercise and dieting, and if they do, it’ll be temporary - a losing battle that isn’t great for self esteem.:(......

men***

fall 2009 ready-to-wear Viktor & Rolf

love the make up,clean and simple.

and the shoes.

Pizza Hut: Fast

Advertising Agency: DRAFTFCB Thailand
Creative Director: Thawat Tangtienchai
Art Director: Ekkavut Pinrode
Copywriter: Panthep Sakolwitayanon
Photographer: Studio 51, Chatchai Chaiterdsiri
Published: April 2008

Saxsofunny Sound Production Company

Saxsofunny Sound Production Company: Typewriter

Saxsofunny Sound Production Company: Thunder

Saxsofunny Sound Production Company: Fire

Every image has a sound.

Advertising Agency: DM9DDB Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino

great work for a sound production company. these are pretty smart. creative:)

Public awareness: Burden

Your contribution can end child labour.

Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Photographer: Avadhut Hembade
Released: November 2007

Good idea. Tell the point directly.

3M: For frequent use

Advertising Agency: BUTTER., Düsseldorf, Germany
Creative Directors: Matthias Eickmeyer, Michael Preuss
Art Director: Nadine Schlichte
Copywriters: Julia Kaminski, Stefan Mattes
Photographer: Franklin Berger
Production: Tim Erlmann (BUTTER.), Spree-Produktion
Released: December 2008

cool~i want it :)

Nestlé - Kit Kat bench - 2005

LESS ORIGINAL :
Nestlé - Kit Kat “have a break” bench - 12/2008
Source : Adsoftheworld
Agency : JWT London (United Kingdom)

Oh...i want to eat...

Dead for good

THE ORIGINAL ?
Ariel Detergent - 2000
Claim : “Remove all germs, bacteria…”
Source : Cannes Archive Online,

Agency : Saatchi & Saatchi (Spain

)

LESS ORIGINAL
Dettol “Sterilize superly” - 2006
Source : Adsoftheworld,

Agency : Assyria Advertising, Beijing (China)

Advertising Agency: CIACOMUNICACION, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
Photographer: Josep Maria Roca
Published: June 2008

The saint b mp3 player

Size and weight 
Height: 75 mm 
Width: 52 mm 
Depth: 9 mm 
Weight: 82 g 

Capacity 
Built-in memory capacity: 1 GB MB 
Built-in memory type: NAND Flash 
USB flash drive 
Stores data via USB flash drive 

Display 
4Line OLED yellow 

Audio 
Frequency response: 20Hz to 20,000Hz
Headphone Output Power: 14mW 
(16 ohms) at Max. Volume 
Signal/Noise Ratio: 90dB 

File support 
File type: MPEG 1/2/2.5 Layer 3, WMA, ASF, OGG 
MP3 bit rates: 8-320 kbps and VBR 
WMA bit rates: 5-192 kbps 
Tag: ID3 V1 Tag, ID3 V2 2.0, ID3 V2 3.0, ID3 V2 4.0

Don’t go rushing out of church to buy one of these yet –  it’s a prototype for an mp3 player produced by Moscow-based Man Works Design studio.  If they do go into production, we’re thinking these cross-shaped music players will be REALLY popular here in Rome.

Swarovski Sparkling Crystal Tunnel

Campaign Swarovski Sparkling Crystal Tunnel Advertiser Swarovski Hong Kong Limited Media Agency Swarovski Hong Kong Limited Creative Agency Swarovski Hong Kong Limited

It is so beautiful!!stunning!! Beautiful decoration.

And she is one of my favorite model Heather Masks.

Visa Olympic Branding Campaign

Campaign	Visa Olympic Branding Campaign
Advertiser	Visa Worldwide Pte. Limited
Media Agency	OMD
Creative Agency	BBDO Hong Kong Limited

it's similar with Samsung Anycall TouchWiZ F488 Olympic Mobile Phone campaign.Both of them is about Olympic,use of large space with paper people and theme.Really catch passenger attention.

Samsung Anycall TouchWiZ F488 Olympic Mobile Phone

Campaign	Samsung Anycall TouchWiZ F488 Olympic Mobile Phone
Advertiser	Samsung Electronics H.K. Co., Ltd. / Cheil Worldwide
Media Agency	Starcom Worldwide
Creative Agency	CASE International Ltd.

it's funny!very attractive.

GOOD Campaign

Campaign	McCafé Premium Coffee - 24 Hours Always On
Advertiser	McDonald's Restaurants (HK) Ltd.
Media Agency	OMD
Creative Agency	DDB Worldwide Ltd.

Campaign	No one grows Ketchup like Heinz
Advertiser	Heinz Hong Kong Limited
Media Agency	Starcom Worldwide
Creative Agency	McCann Erickson UK

WWF Visualizing charity donations

When people give to charity, it is often hard to visualize where exactly their money is going. Many people can question that the money they donate is actually going to directly help the cause they are donating to. WWF wanted to create a tangible link between donation and the animals that were going to benefit from the cause.

WWF was particularly concerned about the plight of the toucan, the sea turtle and the marsh deer. WWF decided to set up donation areas in public places including gyms, cinemas and company reception areas. It created large magnetic posters with a faint painting-by-numbers style outline of a toucan, a sea turtle or a deer. Within the outline were markings where people could place different types of coins to create the features of the creature. The message on the poster read: “Make your donations to WWF Brazil here and see who you’ll be helping”. Silver coloured 50 centavo coins would form the lightest parts of the animal, gold and silver coloured 1 real coins would form the bulk of the animals, while the darker coppery coloured 5 and 1 centavo coins would build the shaded areas. As more people donated by placing their coins on the magnetic surface, the image of the animal appeared.

BRAND

WWF

BRAND OWNER

WWF

CATEGORY

Charities

REGION

Brazil

DATE

Feb 2009 - Mar 2009

OTHER AGENCIES

DDB

MEDIA CHANNEL

KIMURA TAKUYA木村拓哉 GATSBY CM

carol:GATSBY CM is very attractive.

First of all, it's background music is "ear catching"(so high key),

and it find famous star to perform with the lovely idea.

mm...you may find the cm is weird?!strange?!joke?!

but it's really funny!

And it target audience is teenager,

it achieve this group of people successfully.

It's memory indeed!!

木村拓哉is a handsome guy, although he dance so weird=="...,

teenage will still think it is so cool.

Or think it is a funny execution.

Lead them to buy GATSBY products.

Teenager even use this music as their mobile music

and forward this 木村拓哉 GATSBY CM through forum,their blog,youtube.

it create a tend.

木村拓哉 GATSBY

2005 Gatsby 染髮劑a 本木雅弘

2005 Gatsby 刮鬍泡 本木雅弘

Get them off your dog

haha~gd idea;)

24 Hours Online Tracking

www.cn.dhl.com

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Directors: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang

carol:Oh! The arrow is really eye catching!!

Memorable indeed!!

NAM

IdN V16N1 the craft issue

 

“A fantasy in life” is the mission of this Japanese group of artists, who are continuously searching for the possibilities in the world of visual arts that can bring about this ideal. The group presently comprises some 10 artists from various backgrounds. 

「生活中的童話」是這位個日本藝術家團體的目標宗旨。這個團體的藝術家一直在探尋視覺藝術世界的各種可能性，使他們達成這一理想。團體現在擁有大約10位來自不同背景的藝術家。

“Our creativity is always based on one big rule: creating visual arts using common objects. It’s like always experimenting with something from a different point of view. We think that even fallen leaves have artistic possibilities if we look at them carefully.”

「我們的創意總是基於一個大原則之上的：使用平常的物件創作視覺藝術作品。情況就像是經常從各種不同的角度來做各種實驗。我們認為只要仔細觀察，就算落葉也可能會有其獨特之美。」