Dead for good

THE ORIGINAL ?
Ariel Detergent - 2000
Claim : “Remove all germs, bacteria…”
Source : Cannes Archive Online,

Agency : Saatchi & Saatchi (Spain

)

LESS ORIGINAL
Dettol “Sterilize superly” - 2006
Source : Adsoftheworld,

Agency : Assyria Advertising, Beijing (China)

Advertising Agency: CIACOMUNICACION, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
Photographer: Josep Maria Roca
Published: June 2008