concept:o

<>has mentions some method of thinking:

‭- ‬without words

‭- ‬mixing and matching

‭- ‬comparative juxtaposition

‭- ‬repetition and accumulation

‭- ‬exaggeration

‭- ‬turn it right around

‭- ‬omission and suggestion

‭- ‬paradoxes and optical illusions

‭- ‬provocation and shock tactics

‭- ‬playing with time

‭- ‬a change of perspective

‭- ‬spoofs and parodies

‭- ‬symbols and signs

‭- ‬come and play

‭- ‬telling stories

‭- ‬absurd‭, ‬surreal‭, ‬bizarre

‭- ‬take it literally

‭- ‬alter the product

‭- ‬alternative uses

‭- ‬double meanings

‭- ‬play with words

‭- ‬reframing

‭- ‬metaphor and analogy

‭- ‬break out of the frame

‭- ‬alternative media

Reference‭: ‬Pricken‭, ‬Mario‭ (‬2001‭), ‬Creative Advertising‭, ‬Thames‭ & ‬Hudson‭, ‬London‭.‬

In lesson, Robert tell us how /the concept of the Ad;)

then i see some creative and interesting tvc from youtube

and think what is it about;Phahaha,it s funny

this Pepsi tvc is irony but the concept is good!!hahahahah

it s very exaggeration!!but the message"Life is short"is super clear!!we can totally understand that life is short,so why don t have fun;P

exaggeration too

Kid Cudi - Day 'n' Nite

just want to share a song;P

i like it s style, and the music video is interesting!!

Uh [6x]

[Verse 1]
Day and night
I toss and turn, I keep stressing my mind, mind
I look for peace but see I don't attain
What I need for keeps this silly game we play .. play
Now look at this
Madness to magnet keeps attracting me, me
I try to run but see I'm not that fast
I think I'm first but surely finish last .. last

[Chorus]
Cause day and night
The lonely stoner seems to free his mind at night
He's all alone, through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)

[Verse 2]
Hold the phone
The lonely stoner, mr. solo dolo
He's on the move can't seem to shake the shade
Within his dreams he see's the life he made .. made
The pain is deep
A silent sleeper you won't hear a peep, peep
The girl he wants don't seem to want him too
It seems the feelings that she had are through .. through

[Chorus]
Cause day and night
The lonely stoner seems to free his mind at night
He's all alone, through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)

[Verse 3]
Slow-mo
When the temple slows up and creates that new, new
He seems alive though he is feeling blue
The sun is shining man he's super cool, cool
The lonely nights
They fade away he slips into his white nights
He smokes a clip and then he's on the way
To free his mind in search of
To free his mind in search of
To free his mind in search of

[Chorus]
Cause day and night
The lonely stoner seems to free his mind at night
He's all alone, through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)

At, at, at night..

and i think the pv is special too

it s detail and creative*o*

Media媒體角色

金融海嘯沖擊各行各業，有大公司裁員，有中小企倒閉。廣告商紛紛閂水喉，TVB的總經理也說要與廣告商共渡時艱，節目巡禮大晒冷，希望隱住收入。豈知幾日後，ATV又宣佈裁員，反映經濟前景並不看好。電視廣告一向在香港地位超然，嚴格來說，翡翠台的電視廣告是大小品牌想製造回響，創造銷售的最有效途徑，當然收費亦不菲。其實香港還有不同的宣傳媒體，可以有效接觸不同的消費群。

Textbook上都籠統提到不同廣告媒體的角色，以下描述加入香港現象，幫助大家理解。在一個較大型的campaign動中，不同媒體的廣告分工合作，在不同的環境下向顧客灌輸不同的訊息和形象。

電視廣告
聲話俱備，塑造形象極有效。樓盤的廣告是好例子，樓花是看不見的產品，斥資到外國拍攝海景廣告，往往能塑造海濱豪宅的形象。
收看人數多，容易製造社會話題，產生回響。超市、連鎖餐廳和電訊公司都透過電視廣告取得即時效應，例如超市減價產品、餐廳新食品和新流動電話月費計劃等，電視廣告推出翌日，很多時門市便有反應。
媒體投放價錢貴，給予顧客廣告產品背景較大信心。護膚品廣告是最好的例子，除非那個品牌在已經外國很有名，若然推出一個顧客從未聽過的品牌，曾播放電視廣告的，一定比沒有的生意好，因為顧客對品牌的信心相對較大。

報章廣告
閱讀人數多，容易製造社會話題，產生回響。情況與電視廣告相若，只是沒有聲音與動畫，而且媒體投放價格較低，適合不同規模的推廣宣傳。
沒有閱讀時間限制，可加入更多資訊，彌補電視廣告不足。所以有些電視廣告會出現類似「詳情請留意報章廣告」的訊息。

雜誌廣告
大致與報章廣告相同。
印刷質素較佳，故很多護膚品或化妝品平面廣告都只在雜誌出現。
由於雜誌不是天天出版，所以雜誌廣告不能出現有很強時間性的訊息，例如只限一天的優惠。

Advertorial
Advertorial的出現是由於一般讀者都有逃避廣告的習慣，所以一些沒有特別製作的廣告，會以編輯形式出現，讓讀者誤以為是雜誌內文而閱讀。
亦有些訊息希望以編輯形式出現，以加強訊息的說明力，例如一些顧客用後感的訪問。
還有一些情況是產品要傳遞的訊息很多，版面也沒有什麼空間可以做「廣告」了，倒不如以編輯手法將所有訊息寫出來，吸引讀者閱讀。很多food supplement，如關節產品，和樓盤宣傳(又要分析投資回報，又要說明交通校網，又要介紹會所設施等)，都會製作編輯式廣告。

巴士廣告
流動性高，配合電視報章廣告，加強顧客對產品或品牌的recall。
由於位置大小及顧客在街上的專注力等因素，所以巴士廣告不能傳遞太複雜的訊息。
部分客戶會以巴士或電車全身廣告的模式，配合設計，塑造品牌形象。
地鐵廣告
地鐵、火車和機鐵等交通工具人流高，很多車站沒有風景，可「強迫」乘客閱讀路上的廣告，加強顧客對產品或品牌的recall。
港鐵車站多，步行路程長，能投放較多廣告，亦有助加強顧客對產品或品牌的recall。

戶外廣告板
配合電視報章廣告，加強顧客對產品或品牌的recall。
部分客戶會以面積巨大的廣告版，配合設計，塑造品牌形象。

電台廣告
配合電視報章廣告，加強顧客對產品或品牌的recall。
只有聲音，沒有影像，更適合有以歌曲塑造印象的推廣，例如一些配以流行曲或經典歌曲的廣告，很多以唱片宣傳、樓盤推廣等都會製作電台廣告。
有些針對開車上班一族的產品，亦會特意製作電台廣告。

Online廣告
網頁能為顧客無時無刻很方便的提供產品資訊，現在幾乎所有產品和品牌都有製作網頁。
有些顧客群經常上網的話，更會配合網站上的廣告加強推廣。
網上媒體也越來越成熟，甚至各大電視台都會將廣告片放上電視台的網上頻道，例如tvb.com、now.com.hk、i-cable.com等，至於youtube放廣告的現象，也非常普遍了。
還有search engine、applications、blogs等等千變萬化的online marketing方式，各位同學應該很熟悉的了。

Point of Sales Materials (POSM)
非常重要的廣告點，直接刺激顧客的購買慾，提供最能影響顧客是否決定購買的訊息。
最有效的促銷地方，折扣、贈品等優惠一目了然，可改變顧客原有的購買目標。

from:Ad101

霸王現象

國內一個洗髮水品牌，近期在香港展開宣傳攻勢，引來一些討論。沒有看過這條廣告片的朋友，可以先看一看。

討論點有幾個範籌，最多人談論的是成龍和其「似軟還硬」的testimonial手法。Testimonial不是新手法，幾十年前已開始用，近年celebrity + testimonial也頗成功，SKII一系列的琪琪、鄭秀文、劉嘉玲等，別樹一格。其他低成本的補健品、護膚品也有不少，霸王的焦點是成龍這麼徹底的以個人名譽為品牌背書，是比較少見。SKII劉嘉玲說「以後都唔使執相」，大家會視之為台辭，劉嘉玲只是照稿讀。但成龍說「不能說拍就拍，必須要試一下」，感覺真的有大哥feel，有責任感，對產品的信心頓時多了。

另一個議題是成龍，剛剛提到成龍有大哥feel，可能很多人不認同。近年成龍在香港的形象受負面新聞影響而有所轉變，但在國內，成龍卻是最有公信力和最有價值的廣告代言人，與劉翔和姚明高居榜首，比劉德華和周杰倫更厲害。對於霸王的target audience中年男士來說，可能成龍的形象也不是太壞。年青人看可能並不喜歡，但卻不代表這支廣告不會成功。事實上，很多針對不同顧客層面的成功推廣，都不是年青人的口味，例如胡楓、李思琪等，都能吸引一群年長顧客。情況就如這些年長顧客們不明白為何棒棒堂和hotcha為何會受歡迎。

此外，一般洗髮水都是男女合用，所以廣告都以女主角作招徠，既吸引女士，男士也不抗拒使用。大部分洗髮水品牌，都是以這個模式運作，配合售價、賣點和形象，各自有略不同的定位。以中藥和男士作定位的洗髮水很少，而且沒有大造廣告，所以霸王在市場上很突出，配合明星代言人，銷售額應該會不錯。據說，在香港推出不久，馬上佔到近5%的市場佔有率，成績很不俗。更重要的是三大集團的洗髮水，可謂無法還擊。P&G旗下有潘婷 (Pantene)、沙宣 (VS Sassoon)、飄柔 (Rejoice)、海倫仙度絲 (Head & Shoulders)、草本精華 (Clairol)、威娜 (Wella)，Unilever有多芬 (Dove)、力士 (Lux)、夏士蓮 (Hazeline)，衍生行則有潘韻、美仙嬌、珍妮詩、迪西茵、索芙特等品牌，除了索芙特以中藥配方作賣點，其他眾多品牌都以護髮營養針對女士愛美的心態，所以這些品牌總不能突然180度急轉彎，改打男士中藥洗髮水的定位。某程度上，霸王可謂做了一件了不起的事情，就是找到一個consumer insight，填補了一個marketing gap。

霸王的產品可能不是我們那杯茶，廣告代言人和手法可能對我們也不太討好，但是marketing的成與敗並非以個人喜好作判斷，市場反應和銷售成績才是客觀標準，霸王就是好例子。

from:Ad101

廣告神奇數字

每天睇電視或翻雜誌，大家會發現廣告裡不斷出現各式各樣的magic number，什麼擊退多80%雀斑、5天瞬間變白、全球No.1等等例子真的多不勝數。很多消費心理的研究都證實，消費者是很容易受這些廣告神奇數字或advertising claims打動而引起購買意欲的。因為神奇數字通常利用所謂研究報告或市場調查的結果，令advertising claims更具說服力。一般消費者在了解產品時都會使用這些shortcut cues 來考慮品牌。

廣告商於是乎費盡心思創造更多的神奇數字，有時甚至有誤導消費者之嫌，大家睇廣告時需加倍小心。

最可行的分辨方法就是看廣告，看細字。正所謂魔鬼在細節中，對自己有興趣的廣告，大家不妨多花一點時間去細閱廣告角落的註解細字。一般大品牌若使用了某些神奇數字，都會在廣告裡的交代自己做過什麼調查去支持那些數字。那些調查一般有3種特色：
1. 調查都是生產商自己做的，以便操控結果
2. 生產商會安排實驗的環境設定在一種對產品效果特別有利的環境內進行
3. 參加調查的人數一般不多，只有15-30人

例如，某某護膚品的調查數據竟是來自15位亞洲女性於熱帶氣候，攝氏0度以下的嚴寒氣溫及開放空調的乾燥環境下進行的測試，怪不得調查裡產品的效果如此神奇，可惜香港從來沒有出現過0度以下的嚴寒氣溫呢！

另外一種常見的現象是廣告商會將自己的產品與其他產品作比較，從而證明自己的產品比其他產品在某方面好多少倍。對於這種神奇數字，大家要小心了解比較的對象究竟是誰。例如某品牌的全新衛生護墊聲稱「比一般護墊透氣兩倍」，再細看右下角的註解文字，才發現原來所謂的一般護墊是指同一個品牌另外一個系列，即是「自己比自己透氣兩倍」，當中廣告商明顯是誤導消費者了。

有很多品牌都喜歡在廣告上聲稱自己是某某No.1以突顯其領導地位，甚至在同一個類別裡可以同時出現兩個或以上的No.1。這是因為每個品牌都可以是在自己定義之時間、區域及類別下的No.1。例如，奶粉品牌A是過去3年全亞洲的銷量No.1，奶粉品牌B同時可以是過去10年全港的銷量No.1，奶粉品牌C亦可以是過去３年全球醫生推薦的No.1。所以要拆解每個No.1背後的秘密，大家必須要睇清楚廣告裡的註解細字。

from:Ad101

鉅記vs咀香園

鉅記廣告片

新一輯咀香園廣告片

咀香園舊廣告片

鉅記vs咀香園

小朋友拜年時，口中不停地哼「咀香園、咀香園，買手信、買手信…」，近期這個廣告在電視不停播，力敵蔡瀾的「食餅有餅味」。兩家澳門的餅店，在香港大肆宣傳，是各位同學很好的廣告101實例。

兩家餅店是直接競爭對手，很多產品都一樣，而且一般消費者難以分辨產品質素，但卻以清晰的marketing positioning在宣傳上定位。鉅記是賣質素，咀香園是賣歷史悠久，廣告訊息沒有混淆地方。

兩家餅店的電視廣告，同樣僱用名人參與，以加強awareness和brand recall。鉅記以食評家蔡瀾背書，配合刻意營造的quality food shots，「鉅記=高質素」的形象迅即深入民心。咀香園在蔡瀾登場後，推出新一輯廣告，加入澳門人Soler應戰，加強awareness，但並沒有拋掉原有廣告的元素，包括歌曲，跳舞女郎和部分影像，成功令廣告片的感覺入時一點，也令廣告片觀感較有quality，不致被鉅記的quality position拋離。

鉅記以蔡瀾霸佔quality這個定位頗成功，咀香園則繼續加強澳門傳統的定位，所以不找別人，找來Soler。翻唱重新編曲的廣告歌，除了能加強brand recall，還可以將品牌年青化。廣告歌的好處是brand recall高，而且「襟」用，一些經典廣告歌，可以傳誦幾十年。這是電視創意其中一條formula，但高低手效果可以相距甚遠。「咀香園、咀香園，買手信、買手信…」的反應可算是近年較受落的了。 有朋友笑說，如果下一輯歌詞改為「咀香園、咀香園，買手信、買手信，佢D餅最夠餅味，大家高高興興買手信…」，連對手最memorable一句script都唱埋，效果可能會更好。

那麼究竟那種手法較好？同學們都知道這沒有標準答案，因為廣告不是唯一影響銷售的因素。到澳門一轉，大家可以了解一下兩家餅店的經營情況，很多都是marketing基本功，值得學習。店門外播放廣告幫助brand recall；在門外貼上大學銷量調查數字，增強銷售力；即場燒牛肉乾，香噴噴，刺激嗅覺，製造購買慾；免費試食，促銷產品；店員密集，服務周到；禮盒設計，大小平貴，應有盡有，方便送禮。這些統統照顧了consumer shopping experience，是experiential marketing的基本手法。其實臨門一腳，很多時比電視廣告，更有助銷售額。

網上同樣做到足，基本資料、產品介紹和店鋪地址少不了，廣告資料也可找到，咀香園更提供30秒、45秒和2分鐘的廣告歌下載，marketing味十足。兩家澳門餅店，以香港人為目標，marketing做得有聲有色。大家到澳門，以遊客身份買手信，這些廣告都很啱咀形。在香港，宣傳了好幾年的香港手信代表，大家又有沒有共嗚感？在本地市場，大家又覺得奇華餅家的marketing做得如何？

from:廣告101

http://www.koikei.com/
http://www.choi-heong-yuen.com/
http://www.kee-wah.com.hk/

United Way of Calgary and Area: Neglect

He never learns English and gets trapped in a low-wage job where he never learns English.
With your help, there is a way out.

Neglected by her parents,she hangs with a bad crowd, gets pregnant and becomes a neglectful parent.
With your help, there is a way out.

.

He goes to school hungry, can't concentrate and keeps falling behind day after day after day.
With your help, there is a way out.

I love the sketchy illustration, Nice campaign!!

Advertising Agency: Trigger, Canada
Creative Director: Patrick Doyle
Art Director / Illustrator: Joel Arbez
Copywriter: David Delibato
Published: December 2006

Impossible Art of Liwei

Impossible works of art by Chinese artist Li Wei from Beijing.
His work is a mixture of performance art and photography that creates illusions of a
sometimes dangerous reality. Li Wei states that these images are NOT computer montages
and works with the help of props such as mirror, metal wires, scaffolding and acrobatics.

Impressed!! Check him out =)

http://www.liweiart.com/

Skull With Cigarette

more about Chris Jordon and his artwork

Skull With Cigarette, 2007 [based on a painting by Van Gogh]

Depicts 200,000 packs of cigarettes, equal to the number of Americans who die from cigarette smoking every six months.

Barbie Dolls

Chris Jordon

I am really impressed with Chris Jordan’s photographic artworks. He uses his photographic artworks to portray a specific quantity of something in the American culture. He believes that by creating these images, it would have a different effect than raw numbers alone. His underlying desire is to emphasize the role of the individual in a society that is increasingly enormous, incomprehensible, and overwhelming. Take a good look at his artworks and you will be impressed too!

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Running the Numbers

An American Self-Portrait

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Barbie Dolls

Depicts 32,000 Barbies, equal to the number of elective breast augmentation surgeries performed monthly in the US in 2006.

Partial zoom:

Detail at actual print size:

THE SPIT

Artwork: THE SPIT by marc chen

Naked faces

2008 International Photography Awards
- Photographer of the year Fineart
- 1st place in subcategory for Toystory series

Russian-born artist Oleg Dou's "Naked Faces" project is devoted to relationship between human's inner world with human behavior in society.

According to the artist: This project is a kind of a protest that is to show that a person should remain who he is and that people should perceive him in the way he is. The persons presented in my works lack individuality: the eyebrowes and the eyelashes are removed, the skin is smoothed.

"I have always been trying to make observers to be not indifferent to my pictures but it does not mean that emotions should only be positive - they can express both alarm, and fear, and tearing away."

Oleg is currently on tour all over Europe, Asia, and particularly his homeland of Moscow, Russia. He is only 25 years old.

As Oleg Dou's "Naked Faces" project said, it is devoted to relationship between human's inner world with human behavior in society. Then it inspire me thinking about a further question "is love that simple?"

"yer i would say ..coz im feeling it ..and i have it  as well"said my frd.

sometimes someone just out of luck 
peoples are always in variable complicated situations or relationships . . ...
do they enjoy actually?
i have no clue..what s on their mind..any stressful they feel when they are actually hurting someones feeling???
do they really feel deserved that get involved in something they aint even sure what s happening???
would they like the same way they do to others which we called cheating?
how do they feel if they are cheated?
would they like if their other half get an affair???
do they really feel happy when they are actually the interrupter?
would they get the happy ending there?
do they have the heart to see someone get hurt?
am i implying something? or am i  just rambling?

i can never deal with unfaithful! that s why i love simply
i do hope my dearest friends would love themselves and know what they are courting 

i love my friends ..please watch out for yourself and beware

the strong emotion in his photos is what i love. 

.

I had seen many different kinds of motion graphics in youtube which is very creative and impress me.I also want to make something like this.

Strong images, good music, funny idea.

cute style!!

I want to say after effects and illustrator for the smooth vector graphics. 

but it's nice, specially the vignette acting as the eye lid.  

it's good stuff!! 

i want to learn how to make video like this one.

SWOT analysis

INTRODUCTION

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats. Occasionally, it may also be found as a ‘WOTS up’ analysis or the TOWS analysis. 

A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves stating the objective of the business or project and identifying the internal and external factors that are either supportive or unfavourable to achieving that objective. SWOT is often used as part of a strategic or business planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations.

THE CONCEPT

Any organisation undertaking strategic planning will at some point assess its own strengths and weaknesses. When combined with an inventory of opportunities and threats in the organisation’s external environment, the organisation is effectively making a SWOT analysis, that is it is establishing its current position in light of its Strengths, Weaknesses, Opportunities and Threats. 

A SWOT analysis process generates information that is helpful in matching an organisation or group’s goals, programs, and capacities to the social environment in which it operates. The ‘SWOT’ itself is only a data capture exercise - the analysis follows later.

• Strengths: positive tangible and intangible attributes, internal to an organisation and within the organisation’s control.
• Weaknesses: internal factors within an organisation’s control that detract from the organisation’s ability to attain the desired goal. Which areas might the organisation improve?
• Opportunities: external attractive factors that represent the reason for an organisation to exist and develop. What opportunities exist in the environment, which will propel the organisation? Identify them by their ‘time frames’.
• Threats: external factors beyond the organisation’s control which could place the organisation mission or operation at risk. The organisation may benefit by having contingency plans to address them if they should occur. Classify them by their severity and probability of occurrence.

A simpler SWOT analysis as an example:This might result from a simpler analysis of a children’s charity.

Strengths

• Creativity and imagination of staff.
• Active support of children and parents.
• Good track record in engaging children and play-based work.
• Experience of community work and working with difficult to reach communities.

Weaknesses

• Staff turnover.
• Short-term funding.
• Few IT resources/skills.
• Organisational infrastructure.
• Inexperience in financial management.

Opportunities

• Potential future funding.
• Real funding for play and developmental work.
• Improved guidance to meet requirements of regulation.
• More external support for play, e.g. opportunities for training.

Threats

• Future funding not guaranteed or secured.
• Competition from other providers (public and private).
• Increasing regulation (impacting play, staff and buildings).

Conto Barriers:Tractor

Your Life can turn in a second.

Advertising Agency: McCann Erickson Prague, Czech Republic
Creative Director: Lars Killi
Art Director: Michal Kotulek
Copywriter: Katerina Holubova
Released: August 2008

It just do little paper engineering and can totally express the meaning-"Your Life can turn in a second."I think it is good and show the message clearly. The symbol is simple and clear.

WWF-Dead Panda

Advertising Agency: The Name, Rome, Italy

Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Emanuele Pulvirenti
Copywriter: Filippo Testa

Nice and simple concept!!

OLAY-correct your age

Correct your age.

Advertising Agency: Saatchi & Saatchi Russia
Executive Creative Director: Stuart Robinson
Art Director: Julian Suetin
Associate Art Director: Adrian Ely
Copywriter: Alina Tskhovrebova
Typographer: Lilya Absudova

I think the concept is great!Very nice!!!!

Nick Knight

Nick Knight is among the world’s most influential photographers as well as being Director & founder of SHOWstudio.com the fashion & art internet broadcasting channel.  He has won numerous awards for his editorial work for Vogue, Dazed & Confused, W magazine, i-D, and Visionaire, as well as for fashion and advertising projects for clients including Christian Dior, Alexander McQueen, Calvin Klein, Levi Strauss, Yohji Yamamoto and Yves Saint Laurent. On the 24th October 2006 Nick Knight was awarded the prestigious Moet Chandon Fashion Tribute for 2006, which he celebrated by throwing a masked ball at Horace Walpoles Gothic revival treasure, Strawberry Hill.

 

As a fashion photographer, Nick Knight has consistently challenged conventional notions of beauty.  His first book of photographs, skinheads, was published in 1982.  He has since produced Nicknight, a 12 year retrospective, and Flora, a series of flower pictures.  Knight’s work has been exhibited at such institutions as the Victoria & Albert Museum, Saatchi Gallery, the Photographers Gallery and Hayward Gallery and recently The Tate Modern.  He has produced a permanent installation, Plant Power, for the Natural History Museum in London.

 

He lives with his wife and three children in London.

Motorola MotoSLVR;MacBook Pro,Ultra thin

"This is so thin."

I think it is a smart method to show the"thin"of a mobile.

Similar concept.

ABC3D

About The AuthorMarion Bataille

MARION BATAILLE is a graphic and book designer who has never before been published in this country. She lives in Paris, France.

Really GREAT!!!!!!

Mika Ninagawa

About Mika http://ninamika.com/

Born in 1972, Mika Ninagawa is Japan's most popular photographer. Her photographic style is one that is instantly identified by her versatile style and the drawing from various fields. Her work is highly acclaimed across the generations from teen fashion magazines to high-end commercial fashion and advertising.

She is promoted by Tomio Koyama Gallery (www.tomiokoyamagallery.com), which introduced both Takashi Murakami and Yoshitomo Nara to the world. Her works are constantly exhibited and much loved by art collectors. Her film directorial debut, "SAKURAN"(http://www.sakuran-themovie.com) has been officially entered into the Berlinale Special section of the 57th Berlin International Film Festival. To coincide with the festival, she also held a photography exhibition at Arndt & Partner, which was extremely successful.

Her enthusiasm has gathered the attention of publishing houses, resulting in publication of one or two best selling photographic books every year for the past seven years. She relishes art direction and conceptual shoots and her well-thought out concepts come to life in vivid visuals and seemingly incongruous forms. She does not only specialize in portrait photography, but also in still life photography of flowers, goldfish and landscapes. Her influence resonates with the many followers who copy her styles and mimic her stance.

本地創作-MAY SUM

我一向都比較鐘意一些顏色用得sharp，畫得誇張得意的畫，最近我便發現到一位本地的藝術創作者十分喜;)!!

About May Sum...

藝術創作，重靈感；事業有成，講求機遇。May Sum在城市大學讀Art，畢業後當上美容版記者，一邊工作一邊繼續自己喜愛的創作；在因緣際會下，當上了化妝師，近年憑豐富的想像力，加上累積下來的化妝經驗，創作了許多混合化妝元素的藝術作品，看May Sum的作品，發現化妝並非很表面，原來可以好藝術。

自小醉心藝術創作的May，畢業後已希望他朝有日能夠開設個人畫展，藉以表達自己內心的各種感受。及至今天，終於有機會在Les Artistes Cafe & Art Gallery，開設首個個人畫展─《阿蓮》。「一年多前曾在雜誌當過美容記者，因工作關係，經常接觸化妝這門表面很商業化，但內卻滲透絲絲藝術意味的東西；在自己的揣摩及經驗累積下，開始嘗試利用繪畫、剪貼、塗鴉及裝置等素材，塑造出不強調美麗、只重表情和皮膚的化妝藝術。」May說。

生活逸事成靈感

欣賞過May的作品後，發覺每個創作，均有其獨特主題：如Death、Spots、Smile、60's、Cell、Graffiti、Music及Chinese等，究竟其創作的靈感從哪來？「好多都是即興的心情，或是來自一些個人的細膩感受，不過多數都是圍繞日常生活所發生的事或所見所聞；大朝早起床的時候，是靈感最強的時刻，不少作品均是啟發自朝早。記得早排外婆過身，令我想表達死亡的感覺，如果死亡不用黑灰色來表達，而是用七彩悅目的顏色來表達，效果會怎樣呢？促使我創作了七彩的死亡世界作品；同時希望透過作品，帶給大家一種新鮮創意感，跳出傳統藝術的創作框框。」

About Super BybieCollection，這是其中一知她的concept!!
「我們都很討厭Barbie，我們認為跟Barbie做朋友，是比恐怖片的娃鬼回魂更可怕的玩意。所以我們把Barbie改名為Bybie，並且以我們自己的手設計為Bybie的造型；目的是想表達與其跟濃妝艷抹的塑膠公仔玩自言自語的遊戲，不如直接跟自己的手玩更為有趣的概念。整個Super BybieCollection除了外形是手的Bybie之外，也有數10款與別不同的抵死好玩的設計，完全貫徹整個Collection開心Funky 的風格。」

She also do some makeup and styling work!!

大家可以去她的homepage睇多D:

wahahafactory.com