United Way of Calgary and Area: Neglect

He never learns English and gets trapped in a low-wage job where he never learns English.
With your help, there is a way out.

Neglected by her parents,she hangs with a bad crowd, gets pregnant and becomes a neglectful parent.
With your help, there is a way out.

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He goes to school hungry, can't concentrate and keeps falling behind day after day after day.
With your help, there is a way out.

I love the sketchy illustration, Nice campaign!!

Advertising Agency: Trigger, Canada
Creative Director: Patrick Doyle
Art Director / Illustrator: Joel Arbez
Copywriter: David Delibato
Published: December 2006