concept:o

<>has mentions some method of thinking:

‭- ‬without words

‭- ‬mixing and matching

‭- ‬comparative juxtaposition

‭- ‬repetition and accumulation

‭- ‬exaggeration

‭- ‬turn it right around

‭- ‬omission and suggestion

‭- ‬paradoxes and optical illusions

‭- ‬provocation and shock tactics

‭- ‬playing with time

‭- ‬a change of perspective

‭- ‬spoofs and parodies

‭- ‬symbols and signs

‭- ‬come and play

‭- ‬telling stories

‭- ‬absurd‭, ‬surreal‭, ‬bizarre

‭- ‬take it literally

‭- ‬alter the product

‭- ‬alternative uses

‭- ‬double meanings

‭- ‬play with words

‭- ‬reframing

‭- ‬metaphor and analogy

‭- ‬break out of the frame

‭- ‬alternative media

Reference‭: ‬Pricken‭, ‬Mario‭ (‬2001‭), ‬Creative Advertising‭, ‬Thames‭ & ‬Hudson‭, ‬London‭.‬

In lesson, Robert tell us how /the concept of the Ad;)

then i see some creative and interesting tvc from youtube

and think what is it about;Phahaha,it s funny

this Pepsi tvc is irony but the concept is good!!hahahahah

it s very exaggeration!!but the message"Life is short"is super clear!!we can totally understand that life is short,so why don t have fun;P

exaggeration too